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9 November 2021

The National Conference Centre

Event Overview

Management in Practice Birmingham is a one day, free-to-attend conference designed specifically for Practice Managers, GP Partners, Administration teams, and those involved in running GP surgeries, federations, PCNs and other primary care medical services.

Comprised of a multi-stream agenda, an exhibition featuring leading suppliers and service providers, as well as dedicated networking time and the chance to put your questions to the experts, this event will support you and your team when it comes to providing the best possible patient care alondside running a successful business.

Topics that will be covered include HR, finance, technology, staff wellbeing, and legal issues.

Limited free tickets are available and will be allocated on a first come, first served basis.


In association with:




Book on our hotelmap

How to get there

The Birmingham International Railway station is only a 6 minute drive or taxi ride to the venue.

Use the Traveline journey planner to find out how best to get to the venue via public transport.

We do not advise travelling by bus.

The National Conference is located directly on the J6 island of the M42, directly opposite the NEC.

There is a large free car-park onsite.

Sat Nav caution – some systems inaccurately position the postcode several miles from the actual location. If your system does not include us as a “special location” you may be wise to use B92 0ED as your destination. This is the post code of the Esso Petrol Station which is close to the site.

Once you are on the A45 and in the vicinity of the NEC and Airport, please be vigilant for our highway brown signs.


Stream 1

Stream 2

Stream 3

8:30 am

Registration and networking in the Exhibitors Hall

9:20 am

Chair’s welcome

Dr Robert Varnam, GP and freelance leadership coach, The Robert Darbishire Practice, Manchester

Chair’s welcome

Myra Upton, president of AMSPAR

Chair’s welcome

Carolyn Scott, editor, Management in Practice

9:30 am

Evolution of CCGs and ICSs

  • Evolution of ICS: Understanding what will be different from 2022
  • Role of Primary care in Place and in the system
  • Strengthening local partnerships in Place based systems

Dr Anand Rischie, Walsall GP and clinical chair for NHS Walsall Clinical Commissioning Group

Controlling workload in general practice

  • Managing pressures on my practice – how to get the most from the free to use Potentially Avoidable Appointment Audit
  • What lessons can we learn from the more than 800 practices who have used it so far?
  • Understanding the changes to delivering care in general practice during the pandemic
  • Key insights for practices looking to reduce pressure & manage their workload more effectively

Rick Stern, Director, Primary Care Foundation

Remote consultations: Transitioning to a sustainable and practical model for using remote technology

  • Best practice for use of remote consultations
  • Ensuring remote consultation or triage saves clinical time
  • Patient access

Dr Gysbert Fourie, acting deputy medical director Cambridge and Peterborough CCG, clinical lead planned care, sessional GP, entrepreneur

10:20 am

Partnership deeds, undocumented occupation and resolving disputes

  • Partnership Deeds – risks of partnership at will; keeping partnership deed up to date
  • Property – issues with undocumented occupation
  • Avoiding and resolving property and partnership disputes

Daniel Kirk, partner, litigation team, Capsticks

Sofia Fadra, senior solicitor, real estate, Capsticks

Sponsored by:

What your partners want

  • Understanding accounts & maximising profits
  • Budgeting and managing cashflow
  • Navigating the PCSE maze

Rob Glentworth, associate director, Moore Scarrott Healthcare – Specialist Medical Accountants

Sponsored by:

What Really Matters!
Maximising Wellbeing, Appointments & Finance

  • Top 5 tips for improving wellness in the workplace
  • Providing practices with the essential toolkit to optimise patient access and claims
  • Best Practice guided learning on how to implement change and transformation projects in General Practice

Allison Homer, managing director, Edenbridge Healthcare Limited

Ben Hampshire, head of customer relationships, Edenbridge Healthcare Limited

Dr Riaz Jetha, director, Health Integration Partners

Amanda Meehan, senior practice manager, Health Integration Partners

Sponsored by:

11:00 am

Coffee Break and networking in the Exhibitors Hall

11:40 am

Strengthening your practice team through ARRS roles

  • Preparing for new services including anticipatory care and new ARRS roles
  • What funding is available and when?

Dr Tom Rustom, GP partner, Birchwood Medical Practice and clinical director, Healthy Horley PCN

Building resilience and managing anxiety

  • The role of anxiety and why it is needed
  • Retraining your brain to better support you
  • Mindfulness is more than a relaxation tool

Mark Peters, trainer, coach and psychotherapist

Increasing engagement across your primary care network

  • Revisiting the vision
  • Speaking to motivations
  • The positive framing of resources available to us

Tara Humphrey, managing director, THC Primary Care

12:25 pm

An update on the NHS Pension including the McCloud Judgement

  • Understanding membership types and pension sections
  • Looking at ways to increasing your NHS pension benefits and assessing annual and lifetime allowance
  • Alternative ways of saving for retirement
  • Are you impacted by announcements regarding pension age discrimination

Simon Appleyard, senior area manager, Wesleyan

Sponsored by:

Managing patient expectations

  • Gather the data – how does patient feedback help us understand what matters to patients?
  • How can we convert understanding to measures we can track?
  • How to change the system, embedding new measures and feedback

Harry Longman, chief executive, askmyGP

Role of the PCN manager

  • One size fits all?
  • Articulating the challenges to deliver solutions
  • Future sustainability vs delivering the DES requirements

Craig Brown, strategy & transformation manager, West Kent PCN

1:10 pm

Lunch and networking in the Exhibitors Hall

2:10 pm

How GP advisors help practices after a challenging CQC inspection

  • Review of what happened
  • Devising a diagnostic report and action plan
  • Working with the practice to implement the changes

Dr Sonia Ashraf, partner and lead GP for Dementia, Hall Green Practice and RCGP clinical advisor

Personalising Care for People with Long Term Conditions – turning the annual review on its head

  • Critical success factors to support implementation of the approach
  • Feedback from patients and professionals

Lindsay Oliver, national director- NHS Year of Care Partnerships, Northumbria NHS Trust

2:50 pm

CQC: What’s new for primary care regulation?

  • Understanding the implications of the latest regime
  • CQC during and after the pandemic
  • Lessons learnt from the last 12 months
  • Key findings from DNACPR review

Andy Brand, interim head of inspection, CQC

Steven Paisley, interim inspection manager (primary medical services), CQC

3:30 pm

End of conference

*We would like to thank our exhibitors for supporting this meeting. Unless stated in your programme, they have had no input into the agenda, speaker selection or content.

** Your delegate badge may, with your permission, be scanned by sponsor companies in the exhibition hall and at sponsored sessions.  If you allow your badge to be scanned, you agree for those companies to contact you about their products, events and/or services – some of which may be promotional in nature. If you do not wish to be contacted by our sponsor companies you have the right to not have your badge scanned when visiting a sponsored stand in the exhibition hall or attending sponsored sessions. You can withdraw your consent at any time by contacting the sponsor.

Dr Anand Rischie

Dr Anand Rischie

Walsall GP and clinical chair for NHS Walsall Clinical Commissioning Group

General practitioner for more than 15 years, Anand has been involved in commissioning since PCT days. He saw through transition of PCT as PEC member to GB member of Walsall CCG ( transition board) and helped establishing Walsall CCG. He has worked closely with patient engagement programmes, and was leading Urgent care commissioning. He was involved in setting long term strategy for Urgent care services and redesign services with support of his primary care colleagues.

In 2001 he was elected as Chair of Walsall CCG. He worked with other Chairs of Black Country and West Birmingham to for a Joint commissioning forum to initiate commissioning at scale. He, along with colleagues were able to work towards establishing Black Country and West Birmingham CCG. This will see through a smooth transition towards ICS, for which some of the key foundation stones have already been put in by colleagues across Black Country and WB.

Sofia Fadra

Sofia Fadra

senior solicitor, real estate, Capsticks

Sofia is a Senior Solicitor in the Primary Care team and specialises in advising on a range of transactional and regulatory matters in the primary care sector.  Her main focus is advising healthcare professionals on their commercial needs.  

Sofia’s main areas of expertise is in advising GP and dental clients. Sofia advises GP’s on practice mergers, practice takeovers, primary care networks and partnership deeds. She also advises dental professionals on practice acquisitions and practice sales.

Daniel Kirk

Daniel Kirk

partner, litigation team, Capsticks

Daniel has particular expertise with the firm’s healthcare, GP and care homes clients.  He has extensive experience of resolving complex property related disputes, including landlord and tenant and development issues, primary care contract issues, and GP partnership disputes. He also advises on responding to enforcement action by the Care Quality Commission and the Health and Safety Executive.

Daniel won a Capsticks Employee Recognition Award in Spring 2018.

Steven Paisley

Steven Paisley

interim inspection manager (primary medical services), CQC

Steven commenced working for CQC in January 2016 as an inspector in the PMS directorate. During his time he has inspected services across a range of areas such as Birmingham, London, Nottingham and Leicestershire. This has enabled him to gain a viewpoint of how PMS is delivered Nationally as well as gain in-depth understanding of various challenges faced when respond to the needs of patient populations.
He has also led Out Of Hours inspections, as well as inspected independent health providers and been involved in inspecting providers at scale.
During 2020 he was seconded to NHSx where he joined a blended team. Steven provided implementation support to general practices to increase utilisation and achieve benefits from the use of digital technology as part of the response to covid-19; with a focus on online consultation and video consultation. He currently manages a team of inspectors within Arden, Herefordshire & Worcestershire.

Harry Longman

Harry Longman

chief executive, askmyGP

An engineer by training, Harry began his career in industry with Rolls-Royce, joining the NHS in 2009 and finding similar problems of flow in a very different context.  He founded what is now askmyGP in 2011 after discovering some GPs who had invented a new system based on remote telephone triage, and producing the evidence of its astonishing effects. Over ten years of iteration has seen the whole landscape of GP adapt to these changes.  With interests in research, analysis and systems thinking, he is fascinated by how things work and could work better.  He loves being active outdoors and has been seen on fell races. @harrylongman

Craig Brown

Craig Brown

strategy & transformation manager, West Kent PCN

Being a respected generalist, Craig has supported the development of nine Primary Care Networks in West Kent, working very closely with two who are:

  • Sixteen Practices
  • Operating from 19 sites
  • Covering 125k patients

Craig has also supported a number of other projects,  if you would like to know more, head over to:


Simon Appleyard

Simon Appleyard

senior area manager, Wesleyan

Simon is a Senior Area Manager at Wesleyan Assurance Society. He leads a team of 15 Financial Consultants who help people navigate the NHS Pension as well as other financial areas. He has in-depth knowledge of the scheme including the McCloud Judgement (Age Discrimination case). Whether you are new to the NHS or not, you can rely on Simon and his team to help make the most out of your finances.

Lindsay Oliver

Lindsay Oliver

national director- NHS Year of Care Partnerships, Northumbria NHS Trust

Lindsay heads up the Year of Care team who support and provide training for organisations and practices to implement a unified care and support planning process for people with single and multiple long-term conditions. This way of working streamlines care processes, supports patient involvement and self-management and provides a personalised approach to long term condition care. @yearofcare

Dr Tom Rustom

Dr Tom Rustom

GP partner, Birchwood Medical Practice and clinical director, Healthy Horley PCN

Dr Tom Rustom is a Modality Partnership GP in East Surrey and Clinical Director of the Healthy Horley Primary Care Network. He graduated from the University of Manchester in 2010 as a Bachelor of Medicine, Bachelor of Surgery and with a Master’s degree in Healthcare Ethics and Law. He is passionate about the role of general practice in the wider NHS and the adoption of technology to improve patient outcomes.

He lives with his wife, two daughters and dog in Coulsdon, Surrey. His proudest moment to date was winning the year 3 skipping race at Milford-on-sea Primary School sports day in 1991.

Tara Humphrey

Tara Humphrey

managing director, THC Primary Care

With the experience and expertise of leading 11 Training Hubs, supporting 13 Primary Care Networks and 3 GP Federations, Tara understands and appreciates the complexity of healthcare and what it takes to deliver projects at scale.

Tara also has over 20 years of project management and business development experience across the private and public sector and has an MBA in Healthcare Leadership and Management. Tara is published in the London Journal of Primary Care, is the author of over 200 blogs and the host of the Business of Healthcare Podcast. @THCPrimaryCare

Dr Robert Varnam

Dr Robert Varnam

GP and freelance leadership coach, The Robert Darbishire Practice, Manchester

Robert Varnam is a GP, strategic advisor and coach for transformational change. Alongside his clinical work in inner city Manchester, he has had a varied career covering research, city-wide leadership, quality improvement, national policy and service transformation. He has worked internationally, providing inspiration and training for people from more than a dozen nations, and advising national leaders on unleashing the potential of primary care. At NHS England, he led national policy developments in integrated care and primary care, including the creation of the General Practice Forward View with £500m a year of improvement support and a £2.4bn a year commissioning commitment. He created the 10 High Impact Actions to release time for care and the Time for Care improvement programme. In 2021, Robert left his role as national Director of Primary Care Improvement in the NHS to focus on providing direct support to leaders and teams. @robertvarnam

Dr Sonia Ashraf

Dr Sonia Ashraf

partner and lead GP for Dementia, Hall Green Practice and RCGP clinical advisor

Dr Sonia Ashraf graduated from St Georges Hospital Medical School in London and then joined the Oxford VTS GP scheme where she completed her GP training in Buckinghamshire. She moved to Birmingham to join Hall Green Health as a GP partner where she is the lead GP for Dementia.

As the Central Locality Lead GP Commissioner she sits on the Governing Body for Birmingham and Solihull CCG where she is also the Joint Cancer Lead. Plus, she sits on the Birmingham LMC board and is also a GP Advisor for the RCGP.

Andy Brand

Andy Brand

interim head of inspection, CQC

Ben Hampshire

Ben Hampshire

head of customer relationships, Edenbridge Healthcare Limited

Ben joined the Edenbridge team in 2018 working frontline with NHS organisations deploying and delivering training around our flagship APEX product. Since joining the team, Ben has seen first-hand the power of data-driven decision making to support quality improvement in Primary Care and is passionate to see as many organisations embrace analytics to identify and apply actionable insights to improve productivity, efficiency and patient access in Primary Care. Now leading our customer-facing operations, Ben’s drive and ambition is to see APEX effectively embedded into Primary Care to support transformation and improvements in line with the NHS Long Term Plan.

Myra Upton

Myra Upton

president of AMSPAR

Worked in Primary Care for 25 years in Lincolnshire. President of AMSPAR for 10 years, member of the Practice Managers Network steering group, MiP judge for Receptionist of the Year Award, internal QA Assessor for Level 5 DPCHM delivered by AMSPAR.

Mark Peters

Mark Peters

trainer, coach and psychotherapist

As a trainer and psychotherapist, Mark works both with staff and patients in the development of resilience, overcoming anxiety and recovery from trauma.

He is one of only 10 master-trainers of NLP in the UK and regularly works with various NHS trusts in physical and mental health delivering rehab programs for patients with long-term (chronic) conditions using a combination of tai chi and talking therapies. His background in change management has led him to working with a number of business and surgeries. @nlpbirmingham

Carolyn Scott

Carolyn Scott

editor, Management in Practice

Amanda Meehan

Amanda Meehan

senior practice manager, Health Integration Partners

Amanda is an experienced GP Practice Manager specialising in compliance and long term solutions including working at scale. Amanda is a graduate of the NHS Improvement Leader programme, trained coach and tutor on the Chartered Management Institute General Practice Management Programme. Amanda has also successfully managed quality improvement projects using the Model for Improvement and is passionate about resilience in primary care. Amanda is the lead on the Virtual Practice Manager Support Service for Health Integration Partners.

Dr Riaz Jetha

Dr Riaz Jetha

director, Health Integration Partners

Riaz is dual qualified as a GP and Management Consultant. He strongly believes in the value well organized, positive general practice can bring to communities and commissioners. His interests lie in resilience, quality improvement and organizational development. To date Riaz has worked with over 120 practices and 60 PCNs across numerous CCG areas as well as delivering training to hundreds of practice teams. Riaz maintains a weekly clinical commitment at his practice.

Allison Homer

Allison Homer

managing director, Edenbridge Healthcare Limited

Allison has over twenty five years experience working within the Healthcare Sector with extensive knowledge and expertise of the market. With over five years NHS experience working within primary care in partnership with both clinicians and senior management, this insight and experience adds significant value and knowledge. Having also worked at Director level at EMIS for over 12 years, Allison’s principle skills include, management, leadership, defining and shaping sales strategies and solutions. Allison is ideally placed at Edenbridge to help shape and inform the next generation of healthcare IT.

Rick Stern

Rick Stern

Director, Primary Care Foundation

Rick jointly founded the Primary Care Foundation (PCF) in 2006. He split his time from 2012-15 as Chief Executive at the NHS Alliance, promoting a strong national voice for primary care. Rick was previously the Chief Executive of Bexhill & Rother PCT. He is also a practicing psychodynamic counsellor. In 2015 PCF worked closely with NHS England and other leading primary care organisations on ‘Making Time in General Practice’, looking at how to reduce workload and bureaucracy. Since then, PCF have been commissioned four times by NHS England to support a free on-line diagnostic tool, the Potentially Avoidable Appointment Audit, that allows practices to review how they manage their clinical workload and make improvements. PCF also use other diagnostic tools to reduce pressure in practices. @RickSternNHS

Dr Gysbert Fourie

Dr Gysbert Fourie

acting deputy medical director Cambridge and Peterborough CCG, clinical lead planned care, sessional GP, entrepreneur

Medical doctor with 19 years’ experience in healthcare management, leading practices and treating patients in NHS hospitals and general practice. Establishing a career as a Digital Health entrepreneur and consultant. Thought leader with a background producing solutions to evolving issues by developing and introducing fresh policies, plans and systems, leading to financial, performance and operational improvements. Devoted to advancing strides in global healthcare through research and innovations, business transformation and operational excellence. 

Rob Glentworth

Rob Glentworth

associate director, Moore Scarrott Healthcare – Specialist Medical Accountants

Rob has spent his whole accountancy career dealing with the medical profession and spent twelve years at a traditional specialist medical accountancy firm before launching Moore Scarrott Healthcare in 2019. He advises GP practices and individual doctors on all aspects of their accountancy and tax affairs and how to make the most of changes in the NHS financial landscape, with a particular interest in dispensing practices and VAT, as well as the financial aspects surrounding primary care networks.