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Management in Practice Birmingham is a one day, free-to-attend conference designed specifically for Practice Managers, GP Partners, Administration teams, and those involved in running GP surgeries, federations, PCNs and other primary care medical services.
Comprised of a multi-stream agenda, an exhibition featuring leading suppliers and service providers, as well as dedicated networking time and the chance to put your questions to the experts, this event will support you and your team when it comes to providing the best possible patient care alondside running a successful business.
Topics that will be covered include HR, finance, technology, staff wellbeing, and legal issues.
Limited free tickets are available and will be allocated on a first come, first served basis.
In association with:
The Birmingham International Railway station is only a 6 minute drive or taxi ride to the venue.
Use the Traveline journey planner to find out how best to get to the venue via public transport.
We do not advise travelling by bus.
The National Conference is located directly on the J6 island of the M42, directly opposite the NEC.
There is a large free car-park onsite.
Sat Nav caution – some systems inaccurately position the postcode several miles from the actual location. If your system does not include us as a “special location” you may be wise to use B92 0ED as your destination. This is the post code of the Esso Petrol Station which is close to the site.
Once you are on the A45 and in the vicinity of the NEC and Airport, please be vigilant for our highway brown signs.
Registration and networking in the Exhibitors Hall
Dr Robert Varnam, GP and freelance leadership coach, The Robert Darbishire Practice, Manchester
Myra Upton, president of AMSPAR
Carolyn Scott, editor, Management in Practice
Evolution of CCGs and ICSs
Dr Anand Rischie, Walsall GP and clinical chair for NHS Walsall Clinical Commissioning Group
Controlling workload in general practice
Rick Stern, Director, Primary Care Foundation
Remote consultations: Transitioning to a sustainable and practical model for using remote technology
Dr Gysbert Fourie, acting deputy medical director Cambridge and Peterborough CCG, clinical lead planned care, sessional GP, entrepreneur
Partnership deeds, undocumented occupation and resolving disputes
Daniel Kirk, partner, litigation team, Capsticks
Sofia Fadra, senior solicitor, real estate, Capsticks
What Really Matters!
Coffee Break and networking in the Exhibitors Hall
Strengthening your practice team through ARRS roles
Dr Tom Rustom, GP partner, Birchwood Medical Practice and clinical director, Healthy Horley PCN
Building resilience and managing anxiety
Mark Peters, trainer, coach and psychotherapist
Increasing engagement across your primary care network
Tara Humphrey, managing director, THC Primary Care
An update on the NHS Pension including the McCloud Judgement
Simon Appleyard, senior area manager, Wesleyan
Managing patient expectations
Harry Longman, chief executive, askmyGP
Role of the PCN manager
Craig Brown, strategy & transformation manager, West Kent PCN
Lunch and networking in the Exhibitors Hall
How GP advisors help practices after a challenging CQC inspection
Dr Sonia Ashraf, partner and lead GP for Dementia, Hall Green Practice and RCGP clinical advisor
Personalising Care for People with Long Term Conditions – turning the annual review on its head
Lindsay Oliver, national director- NHS Year of Care Partnerships, Northumbria NHS Trust
CQC: What’s new for primary care regulation?
Andy Brand, interim head of inspection, CQC
Steven Paisley, interim inspection manager (primary medical services), CQC
End of conference
*We would like to thank our exhibitors for supporting this meeting. Unless stated in your programme, they have had no input into the agenda, speaker selection or content.
** Your delegate badge may, with your permission, be scanned by sponsor companies in the exhibition hall and at sponsored sessions. If you allow your badge to be scanned, you agree for those companies to contact you about their products, events and/or services – some of which may be promotional in nature. If you do not wish to be contacted by our sponsor companies you have the right to not have your badge scanned when visiting a sponsored stand in the exhibition hall or attending sponsored sessions. You can withdraw your consent at any time by contacting the sponsor.
Walsall GP and clinical chair for NHS Walsall Clinical Commissioning Group
General practitioner for more than 15 years, Anand has been involved in commissioning since PCT days. He saw through transition of PCT as PEC member to GB member of Walsall CCG ( transition board) and helped establishing Walsall CCG. He has worked closely with patient engagement programmes, and was leading Urgent care commissioning. He was involved in setting long term strategy for Urgent care services and redesign services with support of his primary care colleagues.
In 2001 he was elected as Chair of Walsall CCG. He worked with other Chairs of Black Country and West Birmingham to for a Joint commissioning forum to initiate commissioning at scale. He, along with colleagues were able to work towards establishing Black Country and West Birmingham CCG. This will see through a smooth transition towards ICS, for which some of the key foundation stones have already been put in by colleagues across Black Country and WB.
senior solicitor, real estate, Capsticks
Sofia is a Senior Solicitor in the Primary Care team and specialises in advising on a range of transactional and regulatory matters in the primary care sector. Her main focus is advising healthcare professionals on their commercial needs.
Sofia’s main areas of expertise is in advising GP and dental clients. Sofia advises GP’s on practice mergers, practice takeovers, primary care networks and partnership deeds. She also advises dental professionals on practice acquisitions and practice sales.
partner, litigation team, Capsticks
Daniel has particular expertise with the firm’s healthcare, GP and care homes clients. He has extensive experience of resolving complex property related disputes, including landlord and tenant and development issues, primary care contract issues, and GP partnership disputes. He also advises on responding to enforcement action by the Care Quality Commission and the Health and Safety Executive.
Daniel won a Capsticks Employee Recognition Award in Spring 2018.
interim inspection manager (primary medical services), CQC
|Steven commenced working for CQC in January 2016 as an inspector in the PMS directorate. During his time he has inspected services across a range of areas such as Birmingham, London, Nottingham and Leicestershire. This has enabled him to gain a viewpoint of how PMS is delivered Nationally as well as gain in-depth understanding of various challenges faced when respond to the needs of patient populations. |
He has also led Out Of Hours inspections, as well as inspected independent health providers and been involved in inspecting providers at scale.
During 2020 he was seconded to NHSx where he joined a blended team. Steven provided implementation support to general practices to increase utilisation and achieve benefits from the use of digital technology as part of the response to covid-19; with a focus on online consultation and video consultation. He currently manages a team of inspectors within Arden, Herefordshire & Worcestershire.
chief executive, askmyGP
An engineer by training, Harry began his career in industry with Rolls-Royce, joining the NHS in 2009 and finding similar problems of flow in a very different context. He founded what is now askmyGP in 2011 after discovering some GPs who had invented a new system based on remote telephone triage, and producing the evidence of its astonishing effects. Over ten years of iteration has seen the whole landscape of GP adapt to these changes. With interests in research, analysis and systems thinking, he is fascinated by how things work and could work better. He loves being active outdoors and has been seen on fell races. @harrylongman
strategy & transformation manager, West Kent PCN
Being a respected generalist, Craig has supported the development of nine Primary Care Networks in West Kent, working very closely with two who are:
Craig has also supported a number of other projects, if you would like to know more, head over to: linkedin.com/in/craigbrownkent
senior area manager, Wesleyan
Simon is a Senior Area Manager at Wesleyan Assurance Society. He leads a team of 15 Financial Consultants who help people navigate the NHS Pension as well as other financial areas. He has in-depth knowledge of the scheme including the McCloud Judgement (Age Discrimination case). Whether you are new to the NHS or not, you can rely on Simon and his team to help make the most out of your finances.
national director- NHS Year of Care Partnerships, Northumbria NHS Trust
Lindsay heads up the Year of Care team who support and provide training for organisations and practices to implement a unified care and support planning process for people with single and multiple long-term conditions. This way of working streamlines care processes, supports patient involvement and self-management and provides a personalised approach to long term condition care. @yearofcare
GP partner, Birchwood Medical Practice and clinical director, Healthy Horley PCN
Dr Tom Rustom is a Modality Partnership GP in East Surrey and Clinical Director of the Healthy Horley Primary Care Network. He graduated from the University of Manchester in 2010 as a Bachelor of Medicine, Bachelor of Surgery and with a Master’s degree in Healthcare Ethics and Law. He is passionate about the role of general practice in the wider NHS and the adoption of technology to improve patient outcomes.
He lives with his wife, two daughters and dog in Coulsdon, Surrey. His proudest moment to date was winning the year 3 skipping race at Milford-on-sea Primary School sports day in 1991.
managing director, THC Primary Care
With the experience and expertise of leading 11 Training Hubs, supporting 13 Primary Care Networks and 3 GP Federations, Tara understands and appreciates the complexity of healthcare and what it takes to deliver projects at scale.
Tara also has over 20 years of project management and business development experience across the private and public sector and has an MBA in Healthcare Leadership and Management. Tara is published in the London Journal of Primary Care, is the author of over 200 blogs and the host of the Business of Healthcare Podcast. @THCPrimaryCare
GP and freelance leadership coach, The Robert Darbishire Practice, Manchester
Robert Varnam is a GP, strategic advisor and coach for transformational change. Alongside his clinical work in inner city Manchester, he has had a varied career covering research, city-wide leadership, quality improvement, national policy and service transformation. He has worked internationally, providing inspiration and training for people from more than a dozen nations, and advising national leaders on unleashing the potential of primary care. At NHS England, he led national policy developments in integrated care and primary care, including the creation of the General Practice Forward View with £500m a year of improvement support and a £2.4bn a year commissioning commitment. He created the 10 High Impact Actions to release time for care and the Time for Care improvement programme. In 2021, Robert left his role as national Director of Primary Care Improvement in the NHS to focus on providing direct support to leaders and teams. @robertvarnam
partner and lead GP for Dementia, Hall Green Practice and RCGP clinical advisor
Dr Sonia Ashraf graduated from St Georges Hospital Medical School in London and then joined the Oxford VTS GP scheme where she completed her GP training in Buckinghamshire. She moved to Birmingham to join Hall Green Health as a GP partner where she is the lead GP for Dementia.
As the Central Locality Lead GP Commissioner she sits on the Governing Body for Birmingham and Solihull CCG where she is also the Joint Cancer Lead. Plus, she sits on the Birmingham LMC board and is also a GP Advisor for the RCGP.
interim head of inspection, CQC
head of customer relationships, Edenbridge Healthcare Limited
Ben joined the Edenbridge team in 2018 working frontline with NHS organisations deploying and delivering training around our flagship APEX product. Since joining the team, Ben has seen first-hand the power of data-driven decision making to support quality improvement in Primary Care and is passionate to see as many organisations embrace analytics to identify and apply actionable insights to improve productivity, efficiency and patient access in Primary Care. Now leading our customer-facing operations, Ben’s drive and ambition is to see APEX effectively embedded into Primary Care to support transformation and improvements in line with the NHS Long Term Plan.
president of AMSPAR
Worked in Primary Care for 25 years in Lincolnshire. President of AMSPAR for 10 years, member of the Practice Managers Network steering group, MiP judge for Receptionist of the Year Award, internal QA Assessor for Level 5 DPCHM delivered by AMSPAR.
trainer, coach and psychotherapist
As a trainer and psychotherapist, Mark works both with staff and patients in the development of resilience, overcoming anxiety and recovery from trauma.
He is one of only 10 master-trainers of NLP in the UK and regularly works with various NHS trusts in physical and mental health delivering rehab programs for patients with long-term (chronic) conditions using a combination of tai chi and talking therapies. His background in change management has led him to working with a number of business and surgeries. @nlpbirmingham
editor, Management in Practice
senior practice manager, Health Integration Partners
Amanda is an experienced GP Practice Manager specialising in compliance and long term solutions including working at scale. Amanda is a graduate of the NHS Improvement Leader programme, trained coach and tutor on the Chartered Management Institute General Practice Management Programme. Amanda has also successfully managed quality improvement projects using the Model for Improvement and is passionate about resilience in primary care. Amanda is the lead on the Virtual Practice Manager Support Service for Health Integration Partners.
director, Health Integration Partners
Riaz is dual qualified as a GP and Management Consultant. He strongly believes in the value well organized, positive general practice can bring to communities and commissioners. His interests lie in resilience, quality improvement and organizational development. To date Riaz has worked with over 120 practices and 60 PCNs across numerous CCG areas as well as delivering training to hundreds of practice teams. Riaz maintains a weekly clinical commitment at his practice.
managing director, Edenbridge Healthcare Limited
Allison has over twenty five years experience working within the Healthcare Sector with extensive knowledge and expertise of the market. With over five years NHS experience working within primary care in partnership with both clinicians and senior management, this insight and experience adds significant value and knowledge. Having also worked at Director level at EMIS for over 12 years, Allison’s principle skills include, management, leadership, defining and shaping sales strategies and solutions. Allison is ideally placed at Edenbridge to help shape and inform the next generation of healthcare IT.
Director, Primary Care Foundation
Rick jointly founded the Primary Care Foundation (PCF) in 2006. He split his time from 2012-15 as Chief Executive at the NHS Alliance, promoting a strong national voice for primary care. Rick was previously the Chief Executive of Bexhill & Rother PCT. He is also a practicing psychodynamic counsellor. In 2015 PCF worked closely with NHS England and other leading primary care organisations on ‘Making Time in General Practice’, looking at how to reduce workload and bureaucracy. Since then, PCF have been commissioned four times by NHS England to support a free on-line diagnostic tool, the Potentially Avoidable Appointment Audit, that allows practices to review how they manage their clinical workload and make improvements. PCF also use other diagnostic tools to reduce pressure in practices. @RickSternNHS
acting deputy medical director Cambridge and Peterborough CCG, clinical lead planned care, sessional GP, entrepreneur
Medical doctor with 19 years’ experience in healthcare management, leading practices and treating patients in NHS hospitals and general practice. Establishing a career as a Digital Health entrepreneur and consultant. Thought leader with a background producing solutions to evolving issues by developing and introducing fresh policies, plans and systems, leading to financial, performance and operational improvements. Devoted to advancing strides in global healthcare through research and innovations, business transformation and operational excellence.
associate director, Moore Scarrott Healthcare – Specialist Medical Accountants
Rob has spent his whole accountancy career dealing with the medical profession and spent twelve years at a traditional specialist medical accountancy firm before launching Moore Scarrott Healthcare in 2019. He advises GP practices and individual doctors on all aspects of their accountancy and tax affairs and how to make the most of changes in the NHS financial landscape, with a particular interest in dispensing practices and VAT, as well as the financial aspects surrounding primary care networks.
“As usual the event was an ideal opportunity to network, gather information about different products, services and providers, and attend a variety of informative and enlightening sessions.”
Sue Harrigan, Practice Manager, 2019 attendee
“It was a great networking opportunity and a great chance to meet suppliers and other people. It’s good to get ideas of what other people are doing.”
Victoria Leonard, Office Manager, 2019 attendee
“This is my second year of attending. I really enjoyed the focus on wellbeing bearing in mind the difficulties the health services is currently going through and I thought there was a lot of practical advice I could take back.”
Dr Aba Carboo, GP Partner, 2019 attendee
“Well run, interesting and useful topics with tips to take away. Wellbeing was so refreshing to see take prime place.”
Anne Holburn, Practice Manager, 2019 attendee
“I thought the event was very well put together. the topics were good and informative. The speakers excellent. I came away with ideas and thoughts for the future.”
Simon Neil, Practice Manager, 2019 attendee